Audience Reasearch Part 2.

Here are some images depicting what the people we asked expected to see in a techno/house music video:

We hope to both follow and challenge these views. We are going to take dynamic shots of iconic London landmarks and have an element of love in our video. We have chosen to not set our video in a club or at a party with lasers and bright lighting as we wanted to our video to follow a narrative; 80% of the people asked agreed with us.

When we asked "In a song centred around love, would you prefer a music video which has a happy ending or a surprise twist? " Only 10% of people asked wanted a happy ending. Therefore to make our video more engaging we have created a surprise ending. We also took into account that music videos are watched and played over and over again, therefore the video must be interesting enough to sustain viewers attention.
60% of the people we asked in our questionnaire said that they would expect to see the artist in our music video.
Therefore after much debating we decided our artist would be the protagonist in our video and we are also planning on featuring our rapper as well.


80% of the people who participated in our questionnaire were in favour of graphics added post-production, this was good news for us as we are very keen on doing this.

Finally the average number of locations that were expected in a music video was 4, we are aiming to use more than 4 locations to make our video even more engaging.